Founded by busy parents and backed by a team of smart people who want to make a difference, UrbanSitter is building the world's first childcare marketplace, where parents and babysitters meet through shared connections. We're providing flexible on-demand child care solutions for families, while helping caregivers find babysitting jobs and nanny positions.
UrbanSitter leverages personal connections to help parents pinpoint babysitters who have been hired and reviewed by friends, parents from school or local parenting groups. Our real-time scheduling and mobile payment technology brings the power of efficiency to an otherwise old-fashioned process.
Do you share our passion for helping families? Join our team today.
UrbanSitter is a leader and innovator in the on-demand economy, reinventing the process of finding trusted childcare. UrbanSitter leverages web, mobile apps and the social graph to power a marketplace that connects parents to the babysitters most trusted by their community with the added convenience of real-time booking and payment. In doing so, we empower both parents and sitters to balance and pursue their choice of education, career, family and self.
UrbanSitter is located in the heart of the Financial District in San Francisco. The company offers competitive salaries and benefits that include comprehensive health coverage, stock options, babysitting credits, and team building activities. UrbanSitter was named Best Consumer Application or Service in the San Francisco Business Times Technology & Innovation Awards and San Francisco Magazine’s Best Babysitting Service in both 2015 and 2016.
About the Job
This role is responsible for owning & driving customer retention primarily focused on email and social media by planning communications cadence, determining and optimizing targeting, end-to-end segmentation, and execution of marketing communication and offers to Urbansitter parents and sitters.
A successful candidate will be responsible for optimization and targeting strategy of outbound ad-hoc and automated Email, Mobile and Site Targeted Content campaigns, managing production workflow in collaboration with cross-functional teams, and identifying opportunities to maximize efficiencies.
S/he will help to maintain and increase customer engagement and conversion by developing a stronger long-term relationship with our customers through lifecycle marketing management, awareness building, and promotional activity. The candidate will provide business insights and assist in optimizing campaigns.
S/he will be detail-oriented and organized, capable of handling multiple projects at once, able to take direction, capable of dealing with ambiguity, and comfortable working with cross-functional teams and management.
Develop and execute all email & push marketing campaigns to meet annual, quarterly, and monthly business goals & KPIs
Organize & segment email list into highly targeted segments that meet specific business KPIs
Partner with internal teams & manage the frequency/calendar of campaigns & emails across supply & demand side (parent retention & sitter engagement) to ensure campaign execution is aligned to deliver the bottom line
Copyright, edit and proofread all content including those sent by third party partners about Urbansitter
Work with product team to ensure tight integration with product development
Analyze, monitor and report performance weekly of all owned channels to drive and optimize key traffic and revenue metrics
Assess current email marketing tools and make recommendations on new software/processes
Ensure spam regulation compliance (CAN-SPAM)
Collaborate on blog content, social media strategies, promotions and SEO/SEM strategies
Continually work to understand all digital marketing channels to improve the customer’s communication experience through targeting strategy, relevancy, and analysis
Experience performing historical analysis on large data sets and forecasting trends to identify areas of future opportunity
Exceptional communication & collaboration skills, including superior writing ability
Understanding and working knowledge of HTML, Photoshop and email marketing software (examples include: MailChimp, iContact, SailThru and Bronto)
3-5 years email & earned/owned marketing experience
B2C marketing experience required, and marketing to moms/parents a plus
Analytical thinker with a can-do, problem-solving attitude and a depth of knowledge in digital analytics, campaign tracking and ROI metrics. Experience with A/B and multivariate testing required
Commitment to quality, accuracy, and consistency
Excels in a start-up environment by staying organized, not being afraid to take initiative and willing to jump in and help wherever needed
To apply, please submit the following via email to firstname.lastname@example.org with the subject line "Lifecycle Marketing Manager"
A brief cover letter: tell us about your experience, achievements, interests, and why you want to work at UrbanSitter
Searching for a date night babysitter, full-time nanny, or last minute child care?
Look no further than UrbanSitter, the most powerful of all babysitting websites.
Unlike traditional babysitter or nanny agencies, UrbanSitter connects you with baby sitter reviews
written by parents you know and trust, and helps you book babysitters and nannies instantly on-demand.
What sets UrbanSitter apart is its amazing local network of babysitter and nanny recommendations from parents
you’re connected with through school, moms and dads groups or social networks.
Sign up for free to start your babysitter search today.
Start with a babysitter or nanny search by date or post a job to find available babysitters and nannies.
Then, use custom filters to find a baby sitter in your neighborhood with your qualifications such as a background check,
child and infant CPR certification, babysitter with car, or special needs experience.
Babysitter profile videos, response times, number of repeat families, ratings and UrbanSitter reviews
help you decide on the best baby sitter for your family. Conveniently,
all babysitters in the app have an online calendar with their real time availability,
so you can book a baby sitter in minutes or with a few taps from our babysitting app.
Sign up for a free UrbanSitter account now.